Make It Count

Smart Financial Strategies for Successful Business Owners and People at or Near Retirement

Serving Bend, Oregon, and beyond!

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Freedom Starts With a Plan

Confident Moves for Life’s Biggest Financial Transitions

You’ve put in the work. Now it’s time to make it count. At Exemplar Wealth Advisors, we help business owners and those nearing retirement turn major transitions into well-earned freedom.

Whether you’re selling a business, planning for retirement, or figuring out your next big chapter, we’re here to create a financial planning strategy that’s as intentional and ambitious as you are — with the guidance of a team you can trust.

It’s not just about getting the highest offer for your company, it’s about maximizing what you get to keep after taxes.

For Business Owners

Sell Smart. Live Free.

Selling your business isn’t just a transaction. It’s a life shift. Our signature 6% Advantage™ process was created to minimize taxes, enable you to exit with confidence and clarity, and walk away with the financial freedom you’ve worked so hard to earn.

We dig into six key areas of opportunity:

  • Timing
  • Tax Minimization
  • Family Legacy
  • Asset Protection
  • Personal Investments
  • Purpose

For Individuals and Families

Retirement, Reimagined.

Chances are, you know how much money you have. But do you know what it can actually do for you? How long will it last? What kind of life can it fund—not just for you, but for your family, your legacy, and the adventures still calling your name?

That’s where we come in. Together we will:

  • Pinpoint your Freedom Number, the amount you need to live well, without looking over your shoulder.
  • Navigate the six biggest risks that can derail even the most solid retirement plans.
  • Create a plan that sustains your income, supports your lifestyle, and preserves your peace of mind.

We’re here to help you make the most of the wealth you’ve created—so you can use it with purpose and confidence.

Our Testimonials

What Clients Have to Say

“Our experience working with Exemplar Wealth Advisors has been very unique and special. The thoroughness and caring that they put into each unique client’s situation is unparalleled in this line of work. I count it as a privilege whenever I can share our experiences with Exemplar with potential clients. We have been able to enjoy our retirement years without a care in the world about our financial security.”

Jim and Carol Lee Bend, Oregon

“Everything was explained with patience and kindness.  Every interaction with everyone at Exemplar has been professional, warm and personal.”

“We have really appreciated the way we were listened to, how our needs and concerns were explored and then all addressed in detail.”

B & B, Bend, Oregon

“Exemplar Wealth Advisors have become part of our family, always looking out for our health, wellbeing, and financial security. Their tax planning and charitable giving strategies have saved us significantly while aligning with our values. Their 6% Advantage™ gave us peace of mind in preparing for a no-regrets business sale. With everything from trusts to investments under one roof, we finally have the confidence and freedom to enjoy retirement.”

Dan & Patty Warden

“After spending almost 30 years managing our family retirement investments, it was a great relief to turn them over to a group both trustworthy and with a conservative investment philosophy like my own. Working with the Exemplar team is more than just a professional relationship. They have taken the time to get to know us and our family so they can better help us plan for our future.”

Judy and Gregg Erickson

“In our experience, David has constantly maintained a strong team around him. The message here is that you can always reach a qualified person in your time of need. Without reservation or hesitation, we highly recommend, David Rosell of Exemplar Wealth Advisors for a financially safe retirement.”

Dr. Allan and Mabel MacKenzie

“Exemplar has been the only investment advisor we’ve had who’s patiently and thoroughly explained our investments and options in an understandable way.”

“Our experience working with Exemplar Wealth Advisors has been outstanding. All members of the Exemplar team are very accessible, professional, supportive of our goals, highly responsive and… fun to work with!”

Brad E.

“We feel fortunate that David accepted us into your program years ago and have watched over us financially (and personally!) as we moved toward working less and now retiring. We love working with the entire team…”

“The office staff also has helped us over the years filling out any required paperwork and handling the RMDs. Great to have you guys to call!”

Lynne & Ed

“The 6% Advantage strategy was a game-changer in preparing for the eventual transition or sale of my business. It introduced me to tax-efficient strategies and planning approaches I hadn’t considered before. Their thoroughness and attention to every detail of my financial world—past, present, and future—was unmatched. More than anything, I never felt like just a client; I felt like a true partner in the process.”

Andy J.

Exemplar Wealth team photo

About Exemplar Wealth Advisors

We’re a boutique financial planning firm based in Bend, Oregon, though our clients live all across the country. Founded by David Rosell over 25 years ago and now co-led by Emma James, our firm is designed to serve a select group of individuals and families who value depth, trust, and real guidance through life’s biggest financial milestones.

As an independent firm we give honest, personalized guidance—rooted in deep relationships.

We sit on the same side of the table as you, always.

Our Core Planning Processes

The 6% Advantage™ (For Business Owners)

Maximize the value of your business sale by identifying the six crucial opportunities that are available to you in the exit phase and learn how to capture them at the right time so that you get the most out of your business.

The R.I.S.K. Process™ (For Retirees)

Create a blueprint for the rest of your financial life with our Retirement Income Survival Kit (RISK) to help you reduce uncertainty, cultivate more joy, and build lasting wealth with clarity.

The Life Insurance Maximizer™

Turn your unwanted life insurance policy into a valuable asset in your portfolio. Instead of surrendering your policy and walking away from it, our process will help you explore its hidden value.

Let’s Connect

Thinking about selling your business? Curious if you’re ready to retire? Let’s talk. Our team is ready to help you make your next chapter your best one—with a thoughtful retirement plan, proactive investment management, and personalized support from a trusted financial advisor. Get in touch today.